We know from research conducted for multiple organisations such as Telstra, Australia Post and more that being able to be found online is critical to in-store retail success.
newsXpress has proven advice for local indie retailers on how to be found from destroy searches through to mobile searches, locally as well as far away from the shop.
Our tech advice for local indie retailers on how to be found is fresh, updates just a few weeks ago to account for algorithmic and other backend tech changes that can impact search results.
newsXpress provides a step-by-step guide for local retailers to follow. This is backed by network wide support for shared categories.
In addition to the tech advice there is timing advice and content suggestions.
All of this advice is backed by current research into what, how and when Aussies search. This keyword level data is key for local indie retailers who want to leverage niche specialisation.
newsXpress backs this tech engagement with integration with the find.com.au platform, offering an additional search solution designed to drive in-store shopper traffic.
The latest advice has proven successful for newsXpress partner retailers who have engaged.
All it took was several posts and we had new shoppers in our business, one newsXpress member commented.
I wanted to see how it would work in our small town so I posted something only through what you suggested and within two days we had three people passing through town come into our shop because of what I wrote. I’m sold. This is from another newsXpress member.
By breaking down technical steps into bite-size and achievable pieces, newsXpress helps local retailers be seen on platforms often dominated bay big businesses equipped with vast marketing budgets.
The advice is backed with human advice and care, suggestions on how to make the most of the opportunity.
The services newsXpress provides in this area is part of what it offers its members. There is no extra cost, no technical barrier, no impediment to any newsXpress retailer in any location engaging with the opportunity.
With tech platforms evolving rapidly, it is vital for local indie retailers to evolve their engagement, to ensure they are found by people looking, people who may otherwise not consider visiting. This is where search is key as it presents opportunities to those searching based on what they are specifically looking for.
Leveraging search technology for local newsXpress member retailers is another way newsXpress shows the value of its difference.
