Two weeks ago, newsXpress members were presented an excellent range of zombi themed products. Our buying team had seen many of these at the Gift Fair in Hong Kong last month.
We knew these zombi themed products would be winner products because of the success of TV shows like The Walking Dead and the mega hit movies like WorldWar Z.
Thanks to relationships with our preferred suppliers, newsXpress taps into popular products that extend the reach of what is and sold in today’s modern newsagency. In pitching the products, which are optional for newsXpress members, we provide context to help members understand the opportunity.
The opportunity for the zombie products is for a themed range as well as adding them to the mix for key upcoming seasons.
This is the newsXpress difference, one pitched to members two weeks ago in our promotional communication.
