newsXpress members have excellent collateral with which to promote Mother’s day. The materials from Hallmark are supported with materials from newsXpress including A1 professionally designed and printed posters.
In considering the message for Mother’s day, rather than a pure commercial play, we went with the simple Thanks Mum! This says it all and tested well when we put our pitch options to a panel for consideration.
We’re aware that for seasons like Mother’s day retailers bombard shoppers. We preferred to step back. It’s working well.
