newsXpress has provided members with collateral for promoting LayBys recently. The artwork for two posters was loaded to the member area of the newsXpress website, to give members opportunities for promoting the LayBy opportunity in-store as well as externally.
The LayBy collateral connects with the Christmas 2012 marketing posters already sent to all newsXpress members, using some of the same elements.
Making this available in September gave newsXpress members plenty of time to embrace the opportunity this year.
newsXpress has regularly promoted LayBy at newsXpress member meetings as a terrific way to grow sales – especially in the gift, toy and homewares categories.
