Month: June 2012

Promoting Zoo magazine cash prizes

newsXpress stores around Australia are promoting the cash prizes on offer with the latest issue of Zoo magazine.

Check out the display created by the team at newsXpress Watergardens yesterday. This is at the front of the newsagency facing into the mall – to attract shoppers in-store. In addition to this display, Zoo is being promoted in its usual location.

newsXpress members love getting behind magazine promotions to drive traffic and drive impulse purchases.

newsXpress provides members with exclusive tools and tips which drive success.

newsXpress newsagents professionally promote ink in-store

newsXpress has provided newsXpress members with professional shelf talkers (price cards) for use in professionally promoting the prices in the latest HOT ink! catalogue which is out now.

These shelf talkers show off not only the price of each cartridge but also the brand. We only sell brand name cartridges as consumer research shows this is what they trust. While the newsXpress commitment to brands is evident throughout each newsXpress stores, it is most obvious in the ink department.

HP, Canon, Brother, Epson and Lexmark help fund the production of the shelf talkers so they are provided free of charge to newsXpress members … adding more value to newsXpress membership.

HOT ink! is a real value-add campaign for newsXpress members as they get access to products at competitive prices, low cost flyers for distributing to homes and businesses, these shelf talkers, newsXpress radio promotion and national TV promotion. There is no other ink campaign for newsagents like this in Australia.  The work and investment deliver with excellent sales from existing as well as new customers. This makes newsXpress businesses more valuable.

Excellent sales results for newsXpress members

newsXpress regularly receives confidential sales data from a range of supplier partners. This data is provided on a confidential basis and is therefore not published here or elsewhere.

Just this last week we have received data from a major supplier showing newsXpress stores achieving double the growth over other newsagencies.  This growth has been achieved with newsXpress stores not having to spend any extra money – all the marketing was newsXpress and supplier funded.

So, newsXpress members have increased the dollars they bank by a greater percentage than other newsagencies. This is the newsXpress difference … more money in the bank as a result.

We will share more of this great news at the next round of confidential newsXpress member meetings.

Exclusive Father’s Day and Christmas products

newsXpress has sourced several exclusive products lines for Father’s Day and Christmas.  The products are exclusive to newsXpress for Australia.  that is, no other retailer will have these products.

To be promoted nationally on TV and in-store with terrific collateral, newsXpress is preparing to provide newsXpress with everything they need to make the most of the opportunity.

The products have been carefully selected and thoughtfully prices. Our member merchandise committee has also been briefed to provide an opportunity for gathering opinions.

In selecting exclusive product for newsXpress members, the newsXpress merchandise team has been careful to source products which fill gaps in the current preferred supplier product range. The result is valuable range extension and appreciated traffic generation from exclusivity.

It is researched and considered product development work like this which sets newsXpress apart.  It provides our members with products which bind us together, opportunities unique to the newsXpress brand, success stories we will be able to widely share as we develop the newsXpress story further.

We are thrilled to be in the position to deliver the benefits of exclusivity to newsXpress members.

Promoting Spirit cards

newsXpress Caboolture in Queensland is promoting the wonderful and cheeky range of humour cards from Spirit.

This range is a treat to have in-store as it attracts shoppers looking for unique and funny cards. Sales are very strong.

Placed in a stand alone unit as part of the overall card offer in-store, the Spirit cards display is easily shopped and it helps pull people into the card department to consider other products.

The Spirit card range is part of the broader card offer endorsed by newsXpress for members.

 

Promoting Who and pics of Jessica Simpson’s baby

newsXpress Knox is promoting today’s issue of Who from newsXpress strategic partner Pacific Magazines with this behind the counter display.

The exclusive photos of Jessica Simpson’s baby and the broad promotion of this by Pacific make it a perfect title to promote boldly in-store – as is being done at newsXpress Knox.

newsXpress embraces the Queen’s Jubilee opportunity

newsXpress St Clair, like other newsXpress members who were provided stock, are promoting The Australian Women’s Weekly Queen’s Jubilee souvenir edition in a high traffic location in-store.

Sales have been strong with many customers purchasing the one-shot on impulse.  Counter placement has proved to be ideal for this title – especially counter placement where the counter is given over to promoting the title. Well done newsXpress St Clair!

Promoting Take 5 at newsXpress Caboolture

The team at newsXpress Caboolture has been going all out to promote the latest issue of Take 5 magazine with this terrific counter display.

A single title display like this at the counter is an excellent way to promote a good-value magazine. This issue of Take 5 is good value because of the free gift with the magazine.

Well done newsXpress Caboolture.

newsXpress members invest time, space and money in promoting magazines because we believe in the category and understand the importance of it in driving core and consistent traffic or our businesses.

Displays like this keep the magazine offer fresh.

newsXpress members love our Coca Cola deal

newsXpress and Coca Cola officially launched a wonderful deal for newsXpress members at our national conference in Melbourne in March. newsXpress members have embraced the opportunity and brought Coke products in0store thanks to the generous support from Coca Cola. The result is incremental business for newsXpress members and incremental business for Coca Cola.

The newsXpress merchandise team looks for commercial opportunities which make sense and which are true to our commitment to widely recognised brands. The Coca Cola offer and relationship meets these requirements.

We appreciate the support from newsXpress members and the wonderful feedback we have been receiving on sales.

Triqo products selling well

The team at newsXpress Bairnsdale has put together a terrific display from newsXpress preferred supplier Educational Colours and their product Triqo.

Triqo is a wonderful creation that any child aged 3- 83 enjoy exploring with. If your imagination is unlimited then Triqo is unlimited.

Take a look at the Triqo website for examples of how inventive others have been and see what you and your newsXpress staff can come up with. We would love for you to send in some pictures of what you have done.

http://www.triqo.com/examples

Click on the image o see a larger version of the photo.