newsXpress Bairnsdale is promoting a broader range of the Wild Republic which was offered to newsXpress members at our national conference last month. This range is fun and engaging, connecting with a valuable shopper demographic and driving excellent impulse business. newsXpress stores, like Bairnsdale, which embraced the Wild Republic opportunity are reporting excellent results.
In addition to the fun of the Wild republic range is their commitment to education. Wild Republic educates children about the beauty and wonders of nature in entertaining and creative ways. Their products have been praised around the world. here in Australia they are supported by the Australia Zoo.
The quality and educational and social value of the Wild Republic range is unquestionable. This is why newsXpress is proud to be offering it in newsXpress stores and is thrilled to be enjoying excellent slew as a result.
The commercial and social success of Wild Republic is another example of the newsXpress difference. Sure we could source a cheap China knock-off. But it would not come with the added value and it is this added value which drives value for the business in the long term.
Brands are important in the newsagency channel, now more than ever. Those who do not get this will realise their mistake eventually. newsXpress has a plan and this is reflected in our preferred supplier product portfolio.
