New newsXpress member newsXpress West Wyalong has embraced our beacon branding magazine display principles as well as our key-brand co-location strategies with this placement of a column of Lovatts titles next to their weekly magazines.
We know the sales data from other newsXpress members that this co-location strategy drives an increase in sales for the promoted Lovatts titles. We have also seen that this co-location move does not detract from sales in the regular crossword department.
Lovatts is a newsXpress preferred supplier and this co-location strategy is being promoted as part of that agreement. The resulting increase is sales takes newsXpress members closer to achieving bonus margin, a holy grail for newsagents.
newsXpress West Wyalong is busy implementing other newsXpress strategies, evolving the business offer to reflect more of what newsXpress offers. Our NSW Business Development Managers are working with them on these initiatives.
