newsXpress St Clair in NSW has created a second promotional display of Lovatts titles with high volume weekly and women’s magazines. Capping the display with cover copies makes the display stand out more than the traditional magazine waterfall display.
We know from pocket counting experience that Lovatts titles placed next to weekly and women’s magazines will respond by delivering double digit sales growth in most newsagency situations.
Well done to newsXpress St Clair for finding the space for this tactical placement of Lovatts titles.
