newsXpress Pakenham operates a strong candy lane strategy with terrific success. The latest range of items on the candy lane at newsXpress Pakenham – the items shoppers pass as they head to the counter, is an eclectic mix of impulse items which appeal to a broad demographic. Customers soon vote on the popular products through their purchases and this information can guide finessing the offer, as the newsXpress Pakenham team does over time.
Running a structured candy lane like this is proving to be key to developing an efficient and valuable shopping basket in newsXpress locations.
