As part of a national roll out across the newsXpress group and unlocking a 100% lift in commission on Optus mobile phone recharge margin, newsXpress Orange has placed two dump bins of excellent impulse purchase Optus product at the front of the store, facing in to the mall and attracting shoppers.
newsXpress stores are reporting good sales from the dump bins, selling items in the telco space which add value to the sale, driving up average customer spend.
This is a great example of newsXpress and suppliers working together to deliver not only incremental sales but also bonus revenue through additional margin on recharge business.
