Congratulations to the team at newsXpress Knox for winning a visual merchandising award from the herald and Weekly Times for their Harry Potter display behind the counter. This display at first featuring Lord Voldemort and then Harry Potter drove new traffic and over the counter sales for the business. It became an excellent anchor for the business for several weeks.
The Knox team uses this space behind the counter for powerful and basket building displays, always focusing on a single product or theme and usually doing this around a strong brand.
