newsXpress Melton, like so many newsXpress stores, has been promoting the My Family sticker range from The Sticker Family. Promoting at the front of their newsagency as they are doing, newsXpress Melton is finding that the promotion attracts shoppers to the newsagency, new traffic. It also drives good basket-building business from existing shoppers.
Thanks to the promotional pull-up banner and other collateral, newsXpress locations selling the My Family stickers are enjoying excellent success with this range. One newsXpress member recently included the range as part of an outpost campaign and sold in excess of $3,000 worth of stickers in less than two weeks.
