newsXpress Nerang has been promoting Mother’s Day using newsXpress and Hallmark collateral in the window as well as in-store. They have also made good use of their digital screen in-store – showing Mother’s Day themed promotions.
The result of the displays and other promotional activity has been good sales. Like many newsXpress members, newsXpress nerang likes that they have been able to promote that one of their customers will win a Kobo e-reader … a valuable and appealing prize.