With Easter products such as aster Eggs being so bright and colourful, the newsXpress creative team made a conscious decision develop collateral which let the products pull focus this year rather than our collateral.
Too often with major seasons, there is a competition between Easter posters and the products which ought to be the focus of customer attention. This is more often the case at Easter, thanks to brightly coloured Easter Eggs.
We found a certain sameness in Easter collateral when we reviewed 2010. This is true this year if you look around retailers and how they are promoting the season. We wanted a newsXpress point of difference.
The result of our consideration is a wonderful set of Easter collateral which beautifully signposts the season yet which does not pull focus from the product which is vital to the commercial success of the season.
We are thrilled with feedback from newsXpress members and new on the multitude of ways they have been using the collateral, especially the bonus collateral provided for the Easter season.
