The new Party department at newsXpress Knox is delivering good sales. Plenty is as a result of new traffic generated by the new department.
From helium filled balloons through to party supplies like plates and cups, the new party department brings a feeling of celebration to the shop. The good range of products is generating excellent word of mouth and this is helping bring new traffic.
Planogrammed around a column and on a couple of stands, the party department at newsXpress Knox is situated close to a high traffic location in-store and as a result drives good impulse purchases as well as destination purchases.
More and more newsXpress stores are rolling out party departments, enjoying good margin high customer impact business.
