newsXpress Ballarat is using a multi-faceted approach to promoting the My Family stickers from The Sticker Family – with terrific success. In addition to a strategically placed window display drawing customers in, they are promoting the range at the service desk – with a sign as well as a mat placed on the counter. Engaging with customers in a number of ways is helping them maximise the opportunity from this excellent margin product.
newsXpress is leading the newsagency channel on this excellent new category product. Our success has been so good that another group have been scrambling to access the range of its stores. Imitation is the best form of flatter, or so they say.