newsXpress Knox is making excellent use of creative marketing collateral provided to promote the Hallmark Night Before Christmas recordable storybook in-store.
Facing shoppers as they enter the store, the large display cannot be missed.
The goal is to connect with the TV commercial which is currently running promiting this and other recordable storybooks from Hallmark. Note the other storybooks on the right side of the Christmas display.
The display, created by a newsXpress visual merchandising expert, also promotes other products from the newsXpress Christmas offer – leveraging off the storybook interest.
The oversized storybook is helping newsXpress stores to promote this product in innovative and commercially successful ways.
newsXpress stores are reporting a very happy Christmas.
