newsXpress Wetherill Park is promoting the range of Junior MasterChef product with this terrific display at the front of the store. They are cleverly promoting the Junior MasterChef mook as well as other cooking related items in the same display.
While most newsagents only have the cookbook, newsXpress stores have access to a broader range of the product and will bank more from Junior MasterChef brand activity as a result. Yes, another example of the newsXpress difference in action.