The App Magnets which were released as part of the newsXpress Merry Giftmas offer are proving to be a popular impulse / counter line in newsXpress stores.
One newsXpress store has sold out and another had sold 60% of stock in just over a week.
The App Magnets are working well when placed in an easy to see position at the counter. Customers comment that they have never seen anything like them before. This is what drives the impulse purchase.
They are a perfect gift for anyone with an iPhone or iPad.
newsXpress is proud to have sourced such an innovative and popular gift for Christmas 2010. We are excited about the entire Christmas gift range and the point of difference it drives for our stores compare to other newsagencies.
