newsXpress Mortdale has Halloween in a couple of locations in-store, leveraging the season for all it is worth. This co-location approach makes good use of the available space and the commercial outcome from the stock and space investment. Given the browsing approach of shoppers, it provides multiple opportunities to convert to Halloween sales.
Halloween lifts the retail store, bringing fun to the browsing experience. This is one of the reasons we got behind the season years ago.
