August, 2010 | newsXpress Blog

MasterChef on show at newsXpress Riverlink

The team at newsXpress Riverlink promoted the latest issue of the MasterChef magazine, the collectors edition featuring the winner of the TV show, in their shop window. This brilliant display was a beacon, drawing customers in and driving excellent sales for the store.

What an inspiration this display is! It is bright, appealing and trading off a brand Australians love – and supporting this with the newsXpress brand.

newsXpress is proud to publish this photo as an excellent example for the many who read this blog looking for visual merchandising and other ideas.

Hallmark recordable storybooks a hit

newsXpress Browns Plains is proudly promoting the entertaining and innovative Hallmark recordable children’s books.

Grandparents, parents, aunts and uncles all have an opportunity to create a truly unique gift of their loved one thanks to these innovative products.

newsXpress is 100% behind the Hallmark storybooks and has encouraged members to run with them. newsXpress Browns Plains was one of the first to take up the offer and is proudly displaying them in a high traffic location.

Great ink deals in Lismore at newsXpress Scotts Lismore

The ink wall at newsXpress Scotts Lismore is a beacon in the store, promoting brand name ink under the exclusive newsXpress banner of HOT ink! In branding the ink offer so boldly in-store, the message about the commitment of the business to the popular product category is clear.

Luke and the team at Scotts Lismore do a terrific job offering ink at highly competitive prices to individuals and businesses in Lismore and surrounds.

A consistent marketing message from newsXpress

For all retail seasons embraced by newsXpress we provide all of our team members as well as all newsXpress stores with a range of electronic collateral to drive a consistent message.

Take Father’s Day, in addition to delivering high quality double sided posters to each store, we have also provided the following email signature for our members to use on emails and other material.

Buying a newsagency? newsXpress has a greenfield opportunity in Melbourne

newsXpress has been approached by a major landlord with a greenfield location in a busy shopping centre west of Melbourne. If you are looking at buying a newsagency, this opportunity could be right for you. For more details please contact newsXpress General Manager Ben Kay on 0419 678 754.

Terrific Father’s Day display at newsXpress Middle Park

The team at newsXpress Middle Park (QLD) has created an excellent in-store display promoting Father’s Day.

Capped by the exclusive newsXpress Father’s Day collateral and featuring complimentary marketing material from Hallmark Cards, this display positions the business well in this popular card and gift season.

newsXpress encourages members to go out early with major seasons to get known for their card and gift offer and to enjoy the change to the feel of the store which comes with a strong seasonal display.

Great phone display at newsXpress Greenvale

newsXpress Greenvale (VIC) has a terrific phone display from Jenlist, newsXpress preferred supplier for mobile phones and related technology products. There is excellent evidence supporting the value of selling handsets in-store for recharge product sales. This is why newsXpress is thrilled to be working with Jenlist on displays such as we can see at newsXpress Greenvale. There is also the added benefit of additional margin on recharge product sales.

newsXpress is able to facilitate mobile phone handset displays for newsXpress members in any location and offering range from small through to large.

newsXpress works with a range of suppliers on a tactical basis to drive basket size and through this overall business profitability.

Getting in early for Father’s Day

The newsXpress exclusive IN-STORE OFFERS newsletter for August has a timely Father’s Day theme. This popular and effective marketing tool is helping newsXpress members drive good business – both impulse business and new traffic business.

Developed exclusively for newsXpress members by talented our in-house marketing team, the newsletters are working very well for us and for our suppliers on commercial and customer communication levels.

We use this newsletter platform along with catalogues and other local flyers to promote the great deals which newsXpress negotiates with its suppliers.

This newsletter is a terrific example of the newsXpress difference in action. We provide our members with professional quality outcome focused marketing initiatives which represent the national brand and the local store. Each newsletter is personalised for the local business.

Access to the newsletter is part of the newsXpress membership package. There is no extra fee for this service.