The counter promotion of Annette Sym’s Symply Too Good To Be True 6 has been a tremendous hit at newsXpress Knox. Not only has Symply Too Good To Be True 6 sold extremely well but sales of editions 1 through 5 of the series have been excellent. Extra stock has been ordered, again, to keep up with demand.
The team at newsXpress Knox is following the newsXpress recommended approach and it is working a treat – driving excellent impulse business at the counter.
This is further evidence of the newsXpress difference working. Adding $7.00 in margin to a sale containing a single newspaper, a magazine or a greeting card makes that sale far more valuable. It also reinforces the value of shopping at newsXpress to the customer and is more likely to birng them back.
Extending the shopping basket through practical tactics is an important part of the what newsXpress delivers to its members.
