Capping two aisles, the team at newsXpress Maryborough (QLD) has made a strong pitch for Mother’s Day to shoppers who enter the store.
They are using the Hallmark marketing collateral and the prize offer to draw attention to greeting cards and the newsXpress collateral to dress other parts of the store where they have other products on offer.
On the right of the photo you can see good use of packaging products which connect with the Mother’s Day theme.
