Month: March 2010

New hiPP.com.au ‘SORTED’ range at Redcliffe

030310-095.jpgSince opening their doors in Mid November, newsXpress Redcliffe in Brisbane’s Northern suburbs have embraced new suppliers and newsXpress plannograms.

The ‘Sorted’ range by hiPP.com.au allows newsXpress members to compete with other retailers in the home office/fashion stationery category, appealing to a large market with lever arch folders, notebooks, magazine files, storage boxes and much more.

As well as this impressive feature display in the front of the store, newsXpress Redcliffe have ranged the product into their permanent fixture utilising the plannogram developed jointly by hiPP.com.au and the newsXpress Merchandise team.

Easter at newsXpress Orange

clipboard03.jpgPaul Blunden and the team at newsXpress Orange have called on their vast experience in the gift category to present a stylish Easter promotion “choc”full of fantastic gift items to complement the traditioanl range of sweets and other goodies.

The use of the newsXpress A1 posters as an event signpost and encompassing a range of Easter themed mobiles completes the story in this extremely pro-active store.

Welcome newsXpress Mortdale

newsxpress_mortdale.jpgThe energetic and happy team at newsXpress Mortdale (NSW) officially opened under the newsXpress banner on Saturday.  They had an action packed day for their store opening with plenty of specials for customers and a delicious sausage sizzle.  In-store, shoppers got to see the newsXpress offer on the shelves in a variety of new products and key changes to the business.

newsXpress is thrilled to welcome newsXpress Mortdale.

Four wheels move the body – Two wheels move the soul at newsXpress Albany

store-photos-feb-2010-021.jpgHamish Cameron and his team at newsXpress Albany think outside the square in order to stay ahead in the game of modern retailing, and this is best exemplified by their recent front window display which capitalised on the annual Ulysees Motorcycle Club AGM held this year in Albany.

Always a great source of retail inspiration are local events, and in this case the town population increased by a whopping 20% as bikers from all over the state congregated on the township and straight into familiar territory as they encountered a brilliantly conceived and constructed display in the front of the newsXpress windows featuring a brand new Harley Davison surrounded by the latest Biking magazines, books, toys, gifts and extra tires just to complete the image.

Through a little bit of good luck, and a lot of good design the bike organised to be the centrepiece of this innovative display was corporate red and black giving Hamish a  further branding kick in the right direction. While the team at Albany make a habit of undertaking elaborate themes in their windows this activity should not be restricted to just this store, with a little research and a lot of imagination all newsXpressers can create their own theatre!

Easter at newsXpress Harbourtown

img_0080.JPGSue, Scott and the team at newsXpress Harbourtown are no strangers to creating visually stunning merchandising displays at the front of their store to capitalise on passing traffic and impulse purchases.

In the photo you can see the care and science applied to provide customers with a unique and pleasurable shopping experience for this season.  The mixture of ceramic bowls and decorative buckets to collect and store easter eggs, a wide selection of cute plush toys and the time taken to ensure the display looks full but not overcrowded all contribute to another success at newsXpress Harbourtown.

Easter at newsXpress Redcliffe

nx_redcliffe_easter.jpgEaster is on show in a colourful display at newsXpress Redcliffe – right from the front of the shop.  The team has created a terrific display of Easter gifts, costume accessories, party items and, of course, eggs.  newsXpress preferred suppliers have provided Redcliffe and other stores with many options from an excellent range of items at great prices.  This is supported with exclusive marketing collateral from newsXpress.

Easter at newsXpress Gatton

img_0092.JPGRecent members to the group, newsXpress Gatton have certainly hit the ground running if their Easter promotion is any indication.  They have melded the exceptional newsXpress marketing posters (giant A1 in size) with Easter themed hanging eggs which attracts the customer through the delicate but strong use of pastel colours and a simple Easter message.

The newsXpress marketing leads the customers at newsXpress gatton directly to a display containing gifts, chocolates, keepsakes and a show stopping plush bunny rabbit pyramid.

Easter at newsXpress Bairnsdale

bairnsdale_easter.jpgFrom the terrific window display facing the main street through the shop, newsXpress Bairnsdale has really embraced Easter.  They offer an excellent range of Easter cards, soft toys, chocolate and gifts.  They have also made a selection of gift hampers, bringing together several items to make a nice gift.

The Easter display in-store makes buying Easter gifts on impulse easy.  The in-store presentation and the displays are a credit the team at newsXpress Bairnsdale.

Bonus Easter marketing collateral

easter_collateral.jpgIn addition to high quality double sided A1 posters promoting Easter, newsXpress has also produced a range of marketing collateral for in-store printing for those members who want additional material.  Click on the image to the left to see a larger version of one of the posters produced.  These posters visually connect with the professionally printed posters.  We created the additional collateral for members who wanted to do additional displays or change up displays during the season.

Easter at Wetherill Park

wetherill_park_easter.jpgThe team at newsXpress Wetherill Park (NSW) is in full swing with Easter this year.  They have a terrific display on the dance floor supported by newsXpress easter marketing collateral.

In addition to an excellent range of Hallmark Easter cards, they have some wonderful gifts and delights.

Like many newsXpress members, the team at newsXpress Wetherill Park embraces Easter and drives excellent traffic and sales as a result.

Easter at newsXpress Sunbury Square

nx_sunbury_easter.jpgThe team at newsXpress Sunbury Square (VIC) has a great in-store display promoting Easter gifts, cards, hampers and the newsXpress colouring competition.

Supported by the newsXpress exclusive marketing collateral, the display brings a bright Easter offer to the people of Sunbury.  Early reports are of excellent sales success.

Located in the Sunbury Square shopping centre, newsXpress Sunbury Square is the perfect place for Sunbury locals to shop this Easter.

Easter at newsXpress Eumundi

eumundi-easter-mar10.jpgManni and the team at newsXpress Eumundi have gone all out to create a magical destination for all things chocolate this Easter. Utilising a prime promtional area at the front of the store they have leveraged the colour and exquisite packaging of the product to great effect in their merchandising.

Concurrently they are also heavily promoting the newsXpress exclusive colouring in competition and offering substantil in-store prizes for three lucky winners. All entries received for the colouring in competition will be proudly displayed in-store to add some extra colour and theatre to an already festive newsXpress store.

Easter at newsXpress Seymour

nx_seymour_easter.JPGThe team at newsXpress Seymour (VIC) has created an Easter zone where everything you could want or need for the Easter season can be found. From Hallmark Easter cards, to soft plush, gifts and delicious eggs, locals in Seymour will find what they want for Easter at newsXpress Seymour.

Making good use of the newsXpress collateral to signpost the area, the Easter zone has a wonderful feel and is certain to be a terrific success.

Easter at newsXpress Wetherill Park

261109-038.jpgThe team at newsXpress Wetherill Park have slipped seemlessly from the popular ‘Back to Work – Win A Yaris’ promotion straight into the more traditional Easter retail celebration. Using the standout newsXpress ‘Happy Easter’ A1 Posters as the centrepiece, and flanked by cute Easter Bunny mobiles, they have expertly displayed their Easter gift ideas on trestle tables completing the story.

The attention to detail is superb with hand made gift baskets and hampers, along with gift ideas for under $10, and $15 making shopping easy!

Last year, newsXpress achieved double digit growth on a same store year on year basis.

Back to Work Entries Flooding in!

newsxpress-pakenham-btw-entries-mar10.JPGThe newsXpress Melbourne Support Office has been inundated this week with literally tens of thousands of entries for the hugely successful ‘Back to Work – Win a Yaris’ promotion!

Many stores have had to employ packing boxes rather than envelopes just to return their entries received over the last month. The photo to the left shows only the result of newsXpress Pakenham’s labours spread out over a 3m x 2m Boardroom table!  we took care to ensure that all entries were placed into the entry box immediately after the photo was taken.  Competition integrity is required by law and important to us.

The draw will be held at 10.00am on the 17th March where one lucky newsXpress customer will win a brand new Toyota Yaris, while 8 other entries will win fantastic mountain bikes courtesty of Pacific Magazines.

Ernest Hillier eggs at Knox City (VIC)

knox_easter.jpgnewsXpress Knox (VIC) is promoting part of its Ernest Hillier Easter egg range on the dance floor at the front of the shop.  This terrific looking display has been up for two days and is already drawing good interest and sales.  We have selected a range of Easter products on the display spanning all ages.  This approach will drive a more efficient basket for the store.

In addition to our Easter colouring competition, we are running a Hallmark sponsored promotion giving away  a Crayola hamper to one lucky customer buying a hallmark licensed card.  This promotion is part of the newsXpress / Hallmark relationship.

Helping drive Ernest Hillier sales

p3040001.jpegnewsXpress has delivered on several initiatives to help members drive excellent Easter sales with delicious eggs and chocolates from the Ernest Hillier brand.

From practical help in the form of an electronic stock file to range advice and in-store collateral, newsXpress is delivering excellent assistance to members keen to make the most from the newsXpress / Ernest Hillier relationship.

These extra benefits will help newsXpress members save time, make more money and enjou the season – showing that there are other ways to make money from a supplier relationship than on margin alone.

newsXpress works with its preferred suppliers to develop mutually beneficial outcomes.  The work with the team from Ernest Hillier is a good example of this in action.

newsXpress negotiates rebate on ink

nx_ink.JPGnewsXpress has announced a valuable rebate for the latest HOT Ink! offer being run by the business. Supported by an anticipated 1,000,000+ brochure being delivered to homes and businesses, HOT Ink! #14 is more valuable than ever thanks to this latest newsXpress initiative and the support of national brands.

In addition to driving new traffic, as every HOT Ink! campaign does, we are building a better margin story while maintaining an excellent competitive position for newsXpress stores.

HOT Ink! is an exclusive to newsXpress offer. It positions newsXpress outlets as more competitive and better resourced than many other ink outlets. Just ask a newsXpress member how good it is for their business.