The team at newsXpress Nambour in Queensland is embracing Christmas and our newsXpress Merry Giftmas promotion with good in-store displays. The photo shoes their stocking fillers display – this is a great idea, guiding customers what to buy. This type of visual merchandising is how we like to see the newsXpress marketing collateral and product opportunities used.
What makes the display work especially well is that it is in a good location and is easy to see. Successful retailers execute good visual merchandising which is visually compelling, offers value and is easy to shop off. The team at newsXpress Nambour has achieved this.