Our newsXpress corporate store is experimenting with a new corporate style of magazine display, at the front of the shop, as a lure to bring passers-by into the newsagency. This strategy is working well. Magazine sales in our Watergardens (VIC) store continue to track significantly against the trend in many other newsagencies.
By using a mixture of publisher supplied material, in-store creativity and our own materials, these displays present a unique message and demonstrate our point of difference.
We are enjoying success from bring new customers to our business and proving that growth is achievable in the magazine category.
