October, 2008 | newsXpress Blog

Playing golf for newsagents

newsXpress is a proud sponsor of the Gippsland Newsagents Golf Day at Lakes Entrance today.

Supporting this Golf Day is one of several ways newsXpress puts something back into the newsagency channel – beyond our day to day work with our member businesses. A day away from the business, enjoying the outdoors, can be excellent personalls and for the business.

Days like this are more about socialising with colleagues than the scorecard at the end of the round – that’s what some of the golfers say at least.

Good luck to everyone playing in Gippsland today!

Smart business at Bathurst

Geoff and Virginia Dale at newsXpress Bathurst wholeheartedly embrace the opportunity of the Bathurst race at Mount Panorama each year. They transform their newsagency into a Bathurst race souvenir and memorabilia shop. This year was no exception. They replaced greeting card and other fixturing with Bathurst product including a huge range of clothing. For several weeks, newsXpress Bathurst was THE go to place in town for all things Bathurst.

It is terrific seeing newsagents embrace opportunities such as this. We are proud to count Geoff and Virginia as newsXpress members. We will learn considerably from their input to our group, especially around special event marketing.

Branding the businessa

As newsXpress expands and more members complete shop fits, the brand itself is strengthened. There is nothing like a well-designed, professionally executed, new shop fit to best represent a retail brand.

newsXpress Gateway City in Western Australia is a good example of excellent representation of all that the newsXpress brand stands for. Owen and Robyn have created an strong design with appropriate flexibility to enable the business to evolve along with the needs of the marketplace. This is backed by a good mix of products and exceptional service.

newsXpress offers a range of assistance and advice to members as they approach shopfits. This ranges from feedback based on our experience in the newsagency channel through to access to specialist designed who understand the newsXpress mission and how to best represent this in a new shopfit design.

More fun with Halloween

Even though October 31 is still a few weeks away, newsXpress members and their team are happy to get into the spirit of the season with some dressing for Halloween. It is this team based approach which makes work fun and when work in retail is fun customers notice.

Happy customers are good for the business. This is another reason newsXpress puts considerable effort into Halloween – it is a season of fun before the busy Christmas season.

Enjoying Halloween

Wayne and the team at the newsXpress Upper Coomera Coles store are getting into Halloween. This photo shows part of their display.

This shop is right near Warner’s Brothers Movie World where they celebrate Halloween over three spooky nights. The newsXpress products and marketing collateral help the store be part of the area’s Halloween celebration.

Like any good promotion, there is an important balance to strike between pure fun and commercail success. With newsXpress having done Halloween for so long now, the group has a good mix and this is why our members enjoy the season so.

Having fun with Halloween

Visit a newsXpress Newsagency this week and you are likely to see cobwebs, spiders, snakes and witches paraphernalia. Halloween season is in full swing and newsXpress newsagents are immersing themselves in the fun of all things scary. Some staff will be dressed up and even some customers. While sales benefit from the effort so does customer enjoyment from the shopping experience as well as team member morale.

Above all else, retail needs to be fun. Halloween embraces that.

newsXpress is the only Newsagency marketing group to wholeheartedly embrace Halloween. This is another point of difference for our network of 150 newsagencies. A happy shop brings customers back again and again.

Exclusive Home Beautiful promotion

newsXpress members have benefited from an exclusive promotion in support of Home Beautiful. In addition to exclusive collateral material, one lucky newsXpress customer will win a generous cash prize. This event introduced a new element from traditional magazine promotions, with details of the competiton being directly marketed to consumers using the Home Beautiful database.

newsXpress is grateful to Pacific Magazines for supporting this promotion and helping newsXpress members offer a point of difference.

newsXpress Robina

newsXpress Beechworth

newsXpress Cairns

Trusting what we offer newsagents

newsXpress does not lock newsagents into a long contract. Our members can resign from our newsagent marketing group on thirty days notice. This is how it has always been and we do not plan on changing.

That we do not lock newsagents into a five year contract is a measure of our confidence to help newsXpress newsagents drive tremendous success from their relationship with us.

Newsagents considering joining a marketing group ought to question the length of any contract and be suspicious of anything longer than thirty days.

Calendar marketing collateral

newsXpress has enhanced its already successful calendar strategy this year with the development of several new items of marketing collateral for members.

To the left is the artwork for an A2 poster being offered for stores which want to boldly promote that calendars are now available in-store. On the poster, we are promoting products from several suppliers and covering several demographics. As calendar specialists, range is key.

We are also providing members with a combined calendar / diary catalogue to promote these products to homes and businesses in their area. Marketing outside the newsagency is crucial to driving traffic.

Thanks to the guidance from Michelle Caia our Calendar product manager, newsXpress does calendars well. Members embracing our strategies profit far better than if they were to follow the traditional newsagent calendar offering. Michelle has excellent supplier side experience with calendars and uses this when working with members on range and other strategies connected with the category.

On the road in Queensland

Belinda Adshead, our new Queensland based Business Development Manager has been on the road for the last two weeks, meeting newsXpress members and getting to know their businesses. Pictured in the photo with Belinda (right) and Vanessa and Nia from newsXpress Lowood.

Our Business Development Managers play an integral on-the-ground role with our members developing business strategies, acting ads a sounding board and helping implement newsXpress initiatives. Belinda is well equipped to help in this thanks to her years working a busy newsXpress newsagency.

Armed with newsXpress exclusive strategies and backed by Head Office resources in a range of areas, our on-the-road team plays a key road in the performance of newsXpress newsagencies.

Q3 sales benchmark

newsXpress has started receiving sales data from members participating in our quarterly sales performance benchmarking. The Q3 2008 results will, be compiled and analysed by the group in advance of release at our next round of member meetings.

newsXpress will use this confidential data to better serve members with product offers and strategies to grow member’s businesses.

It is our relentless pursuit outcomes which are valuable for our members which place newsXpress as the premier newsagency marketing group in Australia.

First online members meeting

We are proud to have hosted our first online newsXpress members meeting today. Ben Kay, our National Merchandise Manager, presented our Back To School and Christmas campaigns to members participating from their own businesses around the country. He also took questions about these and other merchandise initiatives from the group. Being online, people can participate in these meetings from anywhere. While online member meetings will never replace our face to face meetings, they are an excellent supplement for people who cannot attend or for businesses owners to involve employees without a high travel and time cost.

Magazine strategies pay off at newsXpress

Recent supplier briefings have shown how valuable the seven-point newsXpress magazine management plan is for our members. With newsXpress newsagencies delivering industry-leading growth we are better positioned to weather tough times.

Suppliers respond to our magazine initiatives with exclusive offers and insights which help us work smarter in the highly competitive magazine space.

newsXpress will be devoting time at the next round of member meetings (commencing in Melbourne of October 16) to discuss magazines and provide members with information on strategies which are certain to drive even greater success with magazines.