The Back To School offer put together by the newsXpress merchandise department has surpassed all sales expectations. Our members have embraced the offer because of the quality brand name product, excellent prices and other aspects of our strategy which we are not about to share in this public place.
What is most pleasing is the uptake from newsXpress members who would not usually make a big Back To School commitment for local reasons. They have embraced our offer because we have pitched a range of product which is relevant to their circumstances.
The newsXpress Back To School range and the supporting national marketing and advertising campaigns will drive new customers to our shops and improve sales efficiency from existing customers. This is a key part of the newsXpress mission for its members.
