Gift bags done right

Thanks to our work with Hallmark, newsXpress is rolling out a new approach to the merchandising of bags across its network of 120+ retail locations. Here is one example of a store to receive the new treatment:

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We know from our work in a variety of test stores that the results are excellent. In addition to increased sales, there is always positive feedback from customers who enjoy the shopping experience more.

With bags replacing traditional wrapping paper sales it is important for newsagents to get their range and display right to demonstrate relevance to consumers. This is where newsXpress helps its members grow their businesses.

Published by

mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au